I think it was Robert Altman who said something to the effect that it made him sad that when people told him they watched on if his films they meant they watched it only once.
On this episode of Burning Questions I get into the idea that for some movies it can be the third or fourth viewing before that film really comes alive. That's how was for me with In Bruges or Eastern Promises. The Coen Brothers are the masters of the repeat viewing movie.
CLICK HERE to join in the discussion of what makes a repeat viewing movie and which titles came alive for you after the second time through.